There is a detailed and interesting new report out on online video (User Generated Video 2006 – 2007: Mania and Myth, AccuStream Media Research) with some fun factoids:
- User-generated video (UGV) will grow 50% year-over-year to 46-billion views in 2007
- YouTube and MySpace have 64.4% of the market
The 50% y-o-y growth is the real headliner. While that sort of figure is not totally surprising, it’s still a Big Number. Consider: Normalize the 46-billion views in 2007 to a daily figure of 126,027,397 and then compare that to viewership on a typical cable network — a popular cable news program like O’Reilly draws around 1,000,000 viewers per night — and you begin to see the kind of mass-market that YouTube and its ilk are drawing.
As an aside, my favorite part of the report is a section titled “Google, Grouper, and Guba”. Yes, I just like saying those three words one after another. And yes, I know that’s childish.