The FT has chosen a strange word — “frantic” — to characterize Google’s ongoing negotiations with media companies about YouTube. While that may be, there is nothing in the piece to warrant such a description, just more text about how Google CEO Eric Schmidt et al., continue to meet with media companies to work out a revenue-sharing deal around YouTube’s use of copyrighted content.
Google is engaged in a frantic round of negotiations aimed at
persuading traditional media companies to supply their content to
YouTube, the video website it bought last month for $1.65bn, and ward
off a potentially crippling round of lawsuits.
Chief executive Eric
Schmidt and other managers have met CBS, Viacom, Time Warner, NBC
Universal, News Corp and others, say people familiar with the talks,
offering tens of millions of dollars in upfront payments for the right
to broadcast their video content legally on YouTube.
Maybe I just have a higher bar for frantic.