Comparing Reach Across Mobile and PC for Popular Sites

There is some fascinating data in a new comScore release comparing reach for various popular web services across PC and mobile platforms. Weather, sport, and email draw disproportionately on mobile (as would realtime parking data, if it were available there, darn it), and search is a surprising laggard.

The puzzle, of course, is why search does so poorly. Aren’t people looking for things when they’re out of the house? Is it a function of crummy browsers on mobiles? Is it a not-on-the-phone-deck issue? I’m guessing it’s a little of all of the above, and that we will see big changes in these reach ratios over the next few years, with search rising, email staying stable, and other services — like parking! — coming to the fore.

Related posts:

  1. Mobile TV’s Messed-Up Marketing
  2. Mobile TV: Killer App?
  3. The Trouble with the New Gmail Mobile
  4. Zillow Mobile: SMS-Integrated Data Access
  5. Fun with Mobile Apps

Comments

  1. blofeld says:

    Email, weather, sports, stock quotes, etc. are things you read. Search is something requiring input. Input still blows for most people on a cellphone. I don’t even consider it an option.