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November 22, 2006

CBS as YouTube Salesperson

As Rafat points out, CBS is reading too much into the recent ratings increases at Letterman and the Late Late Show. Nevertheless, it is still interesting to see how many viewers those shows' clip are getting on YouTube.

While I'm doubtful of the causal relationship between YouTube viewership and TV ratings, what CBS will do is convince other nets to start thinking in more snippet-like, YouTube-friendly terms. That, of course, will lead to more networks putting up more clips ("Yo, look what happened to CBS!"), which is great news for those of us finding themselves watching more TV in 30-second bites on YouTube than on TV itself.

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