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November 10, 2006

The Web 2.0 Short-Sellers' List

Say, just for the sake of argument, that Web 2.0 is a bubble. If so, and assuming it one day pops, what public companies get hurt? I mishandled a variant of that question last night on CNBC, so I'm looking for better ideas.

Some candidates:
  • Google. It is entirely levered to online advertising, and to the extent that online ads are at the root of the W2 enthusiasm, then you have to say Google gets hurt.
  • Adobe. While the company hasn't exactly been rocketing along, you could argue that its recent business improvement is tied to the uptake on Flash, and Flex in particular. Those are both key technologies in all sorts of video and non-video W2 services, so it is a candidate.
  • Yahoo. Same kind of argument as Google, although as a fringe player in many markets, it is likely to get whipsawed less.
  • Fox Interactive. One word: MySpace.
Others? My list feels too short, which may just be a sign this is a private market bubble, or it may mean I haven't thought about it all hard enough.

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Comments

Assuming its partner companies (as announced at WEB 2.0) don't make it - Intel to a lighter degree?

There's going to be some backlash from a PR/Brand perspective for what will be perceived to be a premature and very public push into enterprise 2.0?

Akamai has been surging the past few years with the increase in demand for pipe capacity; that isn't really web20 though, i suppose. still, if people get tired of playing video on the net (doubtful, but possible) that will hurt akamai.

Amazon is targeting their ECS and SSS services at web20 companies, and using them as jutification for the high level of capex over the past few years. if they never catch on, that capex might have been for naught, and the stock might adjust accordingly.

MS might be a good hedge for these trades; if many web20 services fail to gain traction with business users, that's obviously a good sign for their office and (to a lesser extent) windows SBUs. they're so huge that their exposure to web20 (via advertising or web20 services directly) is a very small percentage of their business.

A buuble is speculation on future performance and all these companies are still way below 3/'00 P/E levels and are just small pockets of speculation at best.

With the NASDAQ below 2500 --not screaming toward 6K-- there is no bubble, a few overbought companies maybe.

You say bubble? Show me the funny money.

right. the people who will be hurt most if the bubble pops are the thousands of bootstrapped startups who have no business and a lot of credit card debt.

Foldera (FDRA.OB) maybe the first publicly traded, pure play investment on web 2.0. In February 2006, TechCrunch posted the following on Foldera:

Foldera's goal is to organize all of the chaos surrounding work based documents (email, calendar, office documents, instant messaging, etc). It is a very big idea.

Here is Foldera's financial timeline:

August 2005 – Foldera secures $2m in Series A financing
February 14, 2006 – Reverse merger occurs between Expert Systems and Taskport, name change to Foldera
February 14 – Completes Series B round of $8.5m at $2 per share. Foldera has raised $13m since inception. At $2 per share, market capitalization is $30m (15m shares outstanding)
February 28 – Stock closes at $7.50 a share, and now has a market capitalization of $112m
May 15 - Stock splits 4-for-1
-This is where I stopped updating the timeline per a previous post, but for the sake of this comment-
November 10 - Market capitalization of $122.53M

Tucows (TCX) has lots of Web 1.0 assets, but they recently purchased Kiko, a very 2.0 calendar company originally funded by Y Combinator.

Is there a list of web 2 companies that do not depend on advertising? Excluding the ones that want to be bought by Google, Yahoo etc.

Advertising is no bubble, it's the rock that built all modern media. ROI begets no bubbles, Google's growth is not froth. Big B&M retailers are all expanding their online presence and are all potential AdWord buyers.

Web 2.0 promoters who want to extrapolate to the sky with some AJAX gimmicks may fill bubbles with hot air, but that is just *A* bubble and a small one at that--not *THE* bubble which has yet to form.

Good question, here's my list:
* Cisco - whether its to the companies or their hosting solutions, a LOT of Web 2.0 stuff is contributing to extra network utilization, which drives traffic, which causes the need for more of their equipment, etc...
* Yahoo - I think Yahoo gets a bad rap when it comes to 2.0, they've made major acquisitions and have a TON of cool activities going on. They are my 'dark horse' of Web 2.0.

Yup, that's it in my book.

Also, I'd remove Fox from your list - saying the bubble pops doesn't really mean traffic on MySpace goes to zero, it means the funding dries up and tons of little companies disappear. And the MySpace investment will probably have paid itself off in the next 12-18 months at current traffic levels anyway (if it hasnt already with the Google deal), so even if that well runs dry, it was a good run.

Foldera ... LOL. I'm not sure I'd list them amongst *real* companies. Masters of *financial* engineering, for sure, but is there anything else?

Yes, $122M would make a fine bubble in my wallet but it's not even carbonation on Wall St. Dare I say that this bubble is an imaginary hope in the minds of the 2.0 promoters?

If so, any hurt to hardware makers?

Zoli, next time you slam Foldera, as a point of disclosure you should point out to everyone that you are advising Zoho one of Foldera's competitors.

http://www.blogware.com/profiles/zerdos/index.html

Richard, sorry if you think I should have disclosed the Zoho relationship. Frankly, I still do not think of Zoho and Foldera as competitors, but I may be wrong... perhaps part of it that it is really difficult to find out what Foldera is all about, other than sensational news releases and financial engineering. This was my opininion back in February when TechCrunch profiled Foldera, and I stated so in comments there - that's prior to me getting involved with Zoho.
But forget all that, we really did not go into detailed analysis of Foldera here.
The point I was making is that Foldera could really not be listed on the same page as Cisco, Yahoo, Google, Adobe at al.
I believe this is something even you can agree with:-)