I’ll give you three guesses what drives the most Washington Post online traffic:
- Great stories? Maybe, but only indirectly.
- Google? Lots of traffic, but not number one.
- Matt Drudge? You got it. Drudge, according to Washington Post editor Len Downie, is the traffic supremo at the Post:
“Blogs are not competitors and not problems. Instead we have a very interesting symbiotic relationship. Our largest driver of traffic is Matt Drudge.”
Maybe it’s just me, but assuming Downie is correct, I find that stat fascinating.