comScore’s new release tonight containing Internet video data is fascinating stuff. Among other things, comScore says that the total U.S. streaming audience in August of this year was 110.3 million people (each of whom averaged 2 video streams a day).
To put the preceding figure in context, there are 65,500,000 U.S. basic cable subscribers, and 110,900,000 U.S. television households in total. The online streaming audience is currently as large as the number of Americans with televisions, and almost double the number of homes with cable. And unlike either television-related figure, the online video market is growing nicely: It was up 4% from the July figure.