« Mary Meeker Watch | Main | Larry Summers to Harvard: Brrrzzzzt! »
Latest Stories
- Excel Wankers and Recession Averages
- Sorry, New York is Closed. Check Back Later.
- Catching Falling 2009 Earnings Estimate Knife
- Survivorship Bias in Global Markets
- Talking Positions on a Lazy-ish Retirement Portfolio
October 19, 2006
Google and the Wonders of Free Publicity
I was scanning some other numbers from the Google release and I was struck by how little the company spends on advertising and promotion: Despite near media ubiquity, it spent only $50-million in the just-completed quarter, or about 1.8% of sales.To put that in context, over-the-counter drug companies spend 20% of sales, cigarette companies 8%, and, an even better comparison, Microsoft spends around 2.7%. Microsoft will spend a much higher percent in FY 2007 with major releases rolling out.
Hey, all this free publicity for Google apparently does have a value.
Sphere It
|
Digg it
|
Bookmark it
|
Stumble it
|
Facebook it









sweet that they mentioed the exit poll thing again! same lines as in 2q -- bet no one noticed!