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October 9, 2006
Estimating GooTube Revenues
In case you're in the mood to prove the naysayers wrong (or right) about YouTube's revenue potential, there is a nice online calculator here for coming up with revenue estimates for Google's latest acquisition.It's hugely sensitive to CPM, licensed content, and audience estimates, but you can come up with numbers from $30m to $300m, depending on how much of an optimist (or pessimist) you are.
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Google had some inside information since YouTube has been an Adsense publisher. They probably just looked at the checks they were writing YouTube as well as impressions and click throughs and figured out how much they could value the deal at.
Google has a real advantage in sizing up prospects as many companies launch as AdSense publishers.
We're doing an experiment on a collaboratively filtered realtime discussion. PLease join us to the following discussion:
TOPIC: google youtube
START TIME:
2006-10-10 , 00:00 CEST (Brussels, Paris, Rome, Madrid, Stockholm).
2006-09-10 , 23:00 BST (London, Dublin, Lisbon).
2006-09-10 , 18:00 EDT (New York, Detroit, Toronto, Montreal).
2006-09-10 , 15:00 PDT (Vancouver, Los Angeles, Tijuana, Yukon).
TO JOIN:
go to the following url:
https://www.synthetron.com/account/tag/conversation/googleyoutube
Confirm [yes] to the security warning and follow the instructions.
(In some companies a proxy login dialog box will appear. You then need to type your company internet username and password).
YOU NEED:
A Java plugin installed on your browser.