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October 8, 2006
Three Guesses What Drives WashPost Traffic
I'll give you three guesses what drives the most Washington Post online traffic:- Great stories? Maybe, but only indirectly.
- Google? Lots of traffic, but not number one.
- Matt Drudge? You got it. Drudge, according to Washington Post editor Len Downie, is the traffic supremo at the Post:
"Blogs are not competitors and not problems. Instead we have a very interesting symbiotic relationship. Our largest driver of traffic is Matt Drudge."Maybe it's just me, but assuming Downie is correct, I find that stat fascinating.
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Ah, now that makes more sense.
Evidence again of Drudge being simply a spinner for the neocons - writes waynemadsenreports.com
yes Drude, it's nuclear - Russia confirmed today....
"Living by your limitless JOY is the greatest form of defiance - living by limited fear is the greatest
form of compliance. Point your rebellion in the right direction."
AOD
I think Downie might have meant that among bloggers Drudge is the leading traffic source. Looking at comscore traffic data, Google drives 28x the traffic that Drudge does to post.com.