I’ve been fascinated for some time by the push from Wal-Mart, CVS, and others into the healthcare market via in-store clinics. As this Bloomberg story makes clear, there is immense appetite for the service, in particular from disgruntled elderly sorts tired of sitting in doctors’ waiting rooms for hours reading decade-old car reviews while trying to get a perfunctory prescription refill.
To the extent that seniors are the target market, however, they’re thinking too small. I spent three hours yesterday in a doctor’s office with one of my sons as I waited to be checked in, waited to be put in a waiting room, and then finally was seen for ten minutes. I cordially loathe going to Wal-Mart, but bring me a Wal-Mart instant clinic any time.