Monitor110: Building the Perfect Information Beast?

A few people have been asking me whether Monitor110 is my “Bloomberg killer”. It is, after all, getting enthusiastic (verging on puffy) and uncritical coverage today on TechCrunch and in the Financial Times.

Well, it’s an interesting idea — investor-centric monitoring of online nattering, from drug trials discussion boards, to regulatory filings, to blogs — so I’ll give them credit for Big. You can almost imagine the meetings it came out of, one of those that starts with discussions of X, then Y, then Z, and then someone said … Why don’t we do everything?

So, will it work and/or be useful? Good question. It will be useful to some people, in particular cowboy traders who look for tiny newsmaking events that may become tradable nuggets, some short-term sturm and drang that allows them to trade in and out of stocks. And that’s a perfectly viable market, albeit one that most people (and investors) should avoid, if only because it tends to produce more yachts for brokers than for buyers.

It’s also likely to be useful to journalists, people who don’t necessarily care about materiality of something, but want to have a “hook” on which to hang a story. People are saying X about drug Y, so let’s write about it.

So is it a Bloomberg killer? Of course not. Is it useful? Sure, but there is a big market out there, and Monitor 110, while potentially useful, is only really a slight dial turn on many, many monitoring apps that have been around for ages.

Related posts:

  1. SeekingAlpha & the Billion-Footed Blog Beast
  2. Information Cascades, Randomness, and the Movie Business
  3. The Net as Communications vs. Information
  4. Ana Marie Cox (Wonkette) Has Left the Building
  5. Information Games in Real Estate Markets

Comments

  1. ian says:

    is this in the same ballpark of seth goldstein’s previous venture? http://www.majesticresearch.com

  2. Nick Gregg says:

    It’s interesting to look at Monitor110 and all the news coverage. We find it very interesting here because we launched a powerful industry tracking product, StrategyWire, in March 2006 aimed at firstly Corporates and from August investment banks and VCs.
    We have 4,500 companies being tracked – private and NOT just public – and filter all news stories down into 300 TMT industry categories.
    Our corporate clients already licencing StrategyWire include European boards of AOL, MTV, ITV, BSkyB, Chrysalis, Vodafone, through to on West Coast US the likes of Disney and Avid Technologies et al.
    We are trialling with 10 of the TMT Investment banking teams of global banks in Europe and have live clients in the VC market including Benchmark Capital and Atlas Ventures – not too mention countless small tech companies around the globe who want to ensure they are on the radar of our big clients.
    We provide a “Google maps” style interface giving a battlefield view of their industry – allowing any user to put this into perspective in a way not possible on other system, let alone Bloomberg or Thomson.
    We are well funded by very well known European Tech angels and management are from Donaldson, Lufkin and Jenrette (Credit Suisse now) – with recent hire of Head of Sales from Forrester in September.
    Take a look – http://www.marketclusters.com – happy to give a demo.

  3. Nick Gregg says:

    It’s interesting to look at Monitor110 and all the news coverage. We find it very interesting here because we launched a powerful industry tracking product, StrategyWire, in March 2006 aimed at firstly Corporates and from August investment banks and VCs.
    We have 4,500 companies being tracked – private and NOT just public – and filter all news stories down into 300 TMT industry categories.
    Our corporate clients already licencing StrategyWire include European boards of AOL, MTV, ITV, BSkyB, Chrysalis, Vodafone, through to on West Coast US the likes of Disney and Avid Technologies et al.
    We are trialling with 10 of the TMT Investment banking teams of global banks in Europe and have live clients in the VC market including Benchmark Capital and Atlas Ventures – not too mention countless small tech companies around the globe who want to ensure they are on the radar of our big clients.
    We provide a “Google maps” style interface giving a battlefield view of their industry – allowing any user to put this into perspective in a way not possible on other system, let alone Bloomberg or Thomson.
    We are well funded by very well known European Tech angels and management are from Donaldson, Lufkin and Jenrette (Credit Suisse now) – with recent hire of Head of Sales from Forrester in September.
    Take a look – http://www.marketclusters.com – happy to give a demo.