Ego Search 2.0

To borrow some Wired lingo, the world of ego searches just changed:

And I am kicking my dead-tree friend Mathew Ingram’s ego-ass.


  1. Existential question: does my ego have an ass?
    I admit, my showing in the archive is lacklustre at best compared with yours, good Doctor — and even more embarrassingly, some of the entries refer to long-dead war heroes who just happened to have the middle name Mathew and the last name Ingram.
    But look what I found way back in those Kedrosky entries: a letter from one Paul Kedrosky to Roger Ebert, indicating an all-too-consuming interest in Ebert’s classic movie script for Beyond the Valley of the Dolls. Coincidence?