As expected, Apple has announced a laundry list of varyingly interesting products and services. It’s being treated like the reinvention of the web, of course, but cut through the Jobs-accorded reality distortion field and you get a wireless set-top box for streaming video, a movie download addition to iTunes, and some storage upgrades on existing iPods.
While this is all perfectly fine stuff, it’s not clear why it has taken so long to launch it. The biggest issues:
- Apple won’t have full availability until after Christmas selling season
- The iTunes movies are limited to 640×480 — no HD, which is a big constraint
- The initial movie catalog is tiny, something like 70 movies, all of which are from Disney
All in all, not bad, but other than starting a portable music player price war, and getting buyers looking at other companies’ streaming TV boxes (because Apple’s isn’t available), I’m not sure that a heck of a lot more has been accomplished here.