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September 25, 2006
Has Yahoo Been Behind the Door When Ads Handed Out?
Has Yahoo been behind the door lately when the online ads are being handed out? The latest advertising data from the IAB -- ad spending in the first half of 2006 is up 37% y-o-y -- is out and it's remarkable stuff.
FH 2006 FH 2005 Search 40% ($3,164) 40% ($2,315) Classifieds 20% ($1,582) 18% ($1,042) Referrals/Lead Generation 8% ($633) 6% ($347) 2% ($158) 2% ($116) Display Related 31% ($2,531) 34% ($1.968) Rich Media 7% ($554) 8% ($463)
Ad Banners / Display Ads 21% ($1,661) 20% ($1,157)
Sponsorships 4% ($316) 5% ($289) Slotting Fees <1% (<1$) 1% ($58) Industry Concentration – Concentration of revenues by the top 10, top 25 and top 50 has remained consistent.
FH 2006 FH 2005 Top 10 71% 72% Top 25 84% 87% Top 50 94% 96% Pricing Models – CPM pricing continues to be the predominant choice for buyers and sellers, at a slight cost to Performance Deals and Hybrid.
FH 2006 FH 2005 CPM or Impression 48% ($3,796) 48% ($2,778) Performance Deals 47% ($3,717) 40% ($2,315) Hybrid 5% ($395) 12% ($694)
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ranger,
yahoo is the one of the few online companies who changes their features and functionality based on user's studies and input. other companies simply just innovate just to be cool w/o having any input from their users.
you may be not satisfied with the recent changes of finance, but the majority of people are satisfied - like myself. this is why yahoo is beating most of the competitors in finance, autos, news, local to name a few. its all about listening to their users.
Paul - maybe you should hire an editor to keep your facts straight? Seems like you are a little too busy to actually investigate an issue fully before you post. Yahoo actually exceeded the 37% growth in the first half of '06. Yahoo warned that they have seen a slow down so far in the 3rd quarter.
I'm sure you'll try harder next time . . .
"Tickets" -- Me-thinks you're being a little touchy. I was alluding, of course, to Yahoo's recent downward guidance on ad spending. I didn't say that Yahoo underperformed the industry in the first half, nor do I think it. I just found it entertaining that in consecutive weeks we had Yahoo's news and the IAB's.
This is directed at the first user. I actually love the new changes within Finance and think it is a welcome change from what it was before. It is immensly better and the charting feature is amazing for a free service.
BTW - I have no position in yhoo and could care less for the stock.
To be honest I don't know anyone who uses Yahoo anymore. Granted I'm probably on the younger end of the spectrum (24). It does seem like an old person's site to me.
I've preferred Yahoo over Google from the start based on its efficiency and ease-of-use. So many times I've had to wait and wait for Google to load up and I just don't have that kind of time to waste. I will continue to convince my family and friends to go Yahoo. ...oh, and I'm 25. I suppose that could be considered "old" to you 24-year-old whippersnappers.
Tickets - Don't worry about it. The author evidently has problems with past and present tense, or worse, is sensationalizing in order to get traffic to his site. Probably the latter. He said he was "alluding" to this, and "didn't say" that...jeesh...weak language from someone supposedly educated. Ah well...journalism/headlines are becoming not unlike a typical message board nowadays, with all the hyberole, rhetoric, and FUD.
Thanks Napsterman, you summed it up well. Paul, you can't in good conscience say that your headline is not misleading. The fact is growth is going to slow in the 2nd half of the year - has nothing to do with where yahoo was when ads were being handed out in the first half.
I will tell you where they were at. They were messing up the message boards so that nobody could use them anymore. They were messing up the simple charts at a glance so nobody will use them anymore. They were spending time trying to figure out how the make using the Yahoo site more difficult and ignoring all complaints from it's users rather then trying to increase market share in the ad space. Been short Yahoo since they changed the message board format!