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September 25, 2006

Blockbuster Cancels All Fees

Blockbuster has cancelled all fees, from late fees to rental fees -- and even offers $2 to anyone who comes in looking for movies on Tuesdays:

According to press releases, Blockbuster’s new nationwide program, "The End Of Fees," promoted using $7 million of the company’s last remaining $10 million, will eliminate all costs associated with DVD rentals as well as per-unit charges for its video games, snacks, carbonated drinks, gumball machines, promotional cardboard standees, and literally anything else a customer comes across at one of its thousands of nationwide locations.

Innovative stuff. Hey, maybe they'll go all Web 2.0-ish and get by just on in-store ads.

[via TheOnion (ahem!)]

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