Yi-Tan on New Forms of Advertising

Today’s Yi-Tan looks interesting:

As traditional advertising fragments into hundreds of cable channels, then gets skipped (thanks, TiVo), companies have been coming up with creative responses to getting in front of prospective customers.

Will Farrell’s new NASCAR comedy is a product-placement extravaganza, but that tactic’s not likely to work in general. With Darren Herman (in-game ads), Barry Morris (streaming media), Sammy Haroon (P&G’s Tremor) and Mark Ramsey (audio), let’s discuss:

  • How do you get and keep attention? What are the traits of a great new form of advertising?
  • How are attention and trust related?
  • Who are the leaders here? Where are they headed?
  • What are the implications for media and our workplace?

We will return to this topic next week, so stay “tuned”!

As always, an IRC Chat will be available during the call, here.

Date:    Monday, August 7, 2006
Time:    10:30 PDT, 1:30 EDT
Primary Dial-in Number:     1-800-615-2900 (Toll Free in USA and Canada)
      1-661-705-2005 (for callers outside the USA and Canada)
Participant Access Code:     778778


  1. I’m not familiar with Yi-Tan. Can you link to the site?

  2. I thought it was a good call, except that it left a lot open to be discussed at a later date.

  3. Paul – when did you start put banner ads on your blog?

  4. Russ — Eight months ago, I think. It’s been a while. It’s been interesting.