It had to happen. BusinessWeek has put up a correction to its wrongheaded and controversial Digg cover story of a few weeks back (“How this kid made $60m in 18 months”). After all, founder Kevin Rose never made $60-million (or $6-million, or $600,000, etc.) from Digg, so it was inevitable that BusinessWeek would have to apologize for its puffery, right?
Well, not really. Here, from this week’s issue, is the correction:
In our Aug. 14 cover story on Digg.com, we incorrectly described the offices of the San Francisco Bay Guardian as grungy. We regret the error.
That’s it guys, you have BusinessWeek on the run, they’re …. waitaminute. The magazine is offering a correction as to the cleanliness of the SFBG newspaper’s offices? Apparently making up a number like $60-million is still okay, but calling another newspaper’s abode a mess is just not on. Good to know.