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August 30, 2006
Pricing, and the Best Damn Lemonade Stand in America
Here's a snippet from the winner of Inc.'s recent contest looking for the best lemonade stand in America:How much money did you make this weekend?Ah, it's good to know that pricing and bundling tricks like that still work. It gives me a warm and fuzzy feeling.
$56! We charged 75 cents a glass hoping that people would say "keep the change" when they gave us a dollar. It worked! We also made tiny pink cupcakes that we sold for 25 cents. So, either way we got at least a dollar form almost everyone.
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