What People Read

Long-ish, but mostly interesting, piece at AdAge on where ad/media people are reading/looking for ideas these days. The main answer: Lots of blogs, and lots of kid watching. Barry Schwartz gets in the best dig though:

Frankly, what I do is ignore new stuff as long as I possibly can. I let the rest of the world force me to do new things just to be compatible with them. My view is that anything that doesn’t last at least three years after its initial appearance isn’t worth knowing about.


  1. Mr “Early Majority”, or even “Late Majority” through and through