Blogbeat Gets Bought

Blog analytics startup Blogbeat has been purchased by Feedburner. Congrats to all on both sides of this, especially to Jeff Turner at Blogbeat for doing yeoman work (solo and unfunded!) in creating an excellent service, and, of course, to Dick and his crew at Feedburner for an ever more addictive and complete publisher offering.

Where does Feedburner go from here? While I would cheerfully see the company continue along on its current independent path, I have to imagine that now that the company is getting to be much more feature complete on the analytics side of things that it can’t be long until it is purchased by either a major web analytics firm, or by a media measurement outfit. It could sensibly go either way.

There is more here (PaidContent), here (Blogbeat), and here (Feedburner blog).