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July 16, 2006

Blazing Katy

David Carr's column in the N.Y. Times tomorrow nicely capture the essential demographic problem faced by CBS in relaunching the evening news helmed by Katy Couric:
...many of the younger people I asked about Ms. Couric or the evening news responded as if I were an archaeologist inquiring about a quaint custom dating back centuries. Unless Ms. Couric was planning on setting herself on fire every night, few people thought they could find a way to be home at 5:30 in the evening (Central Standard Time) to gather around the television set.
Felicitously phrased by Mr. Carr, but here's the money quote -- stay tuned until the end:
"I have no problem with her doing the news," [said a young nightclub manager]. "She is smart and informed, with a well-known history of being a quality reporter. There is a world of reasons to try it. Network news has been too masculine for too long. You know, Rather, Jennings and Brokaw."

Still, [the nightclub manager], who seemed pretty smart and well informed himself, had no idea that Dan Rather had been nudged out, that Tom Brokaw had retired or that Peter Jennings had died.

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Comments

She does have a problem. Part of it that she is yesterday's news. A lot is happening that doesn't involve her now and she has been out of the public eye for awhile.

Like it says toward the end of the the article by someone that had been interviewed, "...By the time I get home, I pretty much know what I need to know and could use a little peace and quiet.”

I wouldn't want to be reading that if I was Couric or CBS.