When I’m doing a segment for a media show I sometimes catch myself making a few notes with key factoids, etc., that I think I may want to get to. Pace my earlier post about being a good panelist, I try hard to forget this stuff when I’m actually live on-air, but it’s good to at least think it through.
Anyway, here, from an about-to-be-nuked Notepad window, are my notes before my YouTube discussion today on NPR:
- YouTube is really, really …
… fast growing
- Entire U.S. Internet backbone 16 tb/mo in 1994; 200 tb traffic a day in 2006 at YouTube (Library of Congress is 20 tb)
- YT bandwidth costs are $1m/mo; $3.6m in people costs a year –> $300,000/mo
- different media model
– normal television’s cost/user fall with viewership
– online media’s (traffic) costs increase with viewership. Go broke being successful.
- it’s a failing of the major media companies
– packaging problem: album vs songs = shows vs. snippets
- advertising is a mess
– the gorillas in the mist problem