My take on the newly launched Google Checkout, the company’s payment service:
- Contrary to all the pre-launch chatter, it isn’t really a direct threat to Paypal/Ebay. It is more of a merchant service than a replacement for one-off person-to-person payments
- It is, however, a potential problem for Amazon. Looking at my own behavior, the main reason I buy from Amazon is that I trust it (mostly), and that it has my credit card information already. I trust Google about as much as I trust Amazon, so if I have credit/delivery info stored at Google and can make a purchase cleanly through a Google Checkout-affiliated non-Amazon merchant then I’m happy to do it.
- Unlike almost all of Google’s recent errant launches, this one does lever the company’s core ad business. Why they spend so much time on nonsense like Google Spreadsheets, and don’t launch things like this soooner, I have no idea.