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June 19, 2006
KP's 7 Rules for Software Startups
Kleiner Perkins' 7 rules (plus one) for software startups. Hitting more of these is better:- Instant Value to customers - solve a problem or create value with the first use
- Viral adoption - Pull, not push. No direct sales force required
- Minimum IT footprint, preferably none. Hosted SaaS is best.
- Simple, intuitive user experience - no training required.
- Personalized user experience - customizable
- Easy configuration based on application or usage templates
- Context aware - adjust to location, groups, preferences, devices, etc.
- It helps if you're getting your funding from KP
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While I think you're generally correct -- the Valley does over-fixate on software -- to be fair to KP this was a software-specific presentation and these rules were intended only for software companies.
once again the valley equates startup with software/web startup, the taint of 'web' is all over these 'rules'.