So You Say You Want a Billboard

An article in the WSJ today, nominally about the rising price of popular online keywords, also contains some eye-opening factoids about the cost of advertising offline:

  • The cost of producing a TV spot: $500,000 to $1.5 million
  • The cost of a New York billboard: $40,000 a month
  • The cost of 200 posters in the New York subway system (covering a quarter of the system): $30,000 a month
  • The cost of similar San Francisco coverage in the commuter rail system: $7,500 a month


  1. Jaw dropping numbers. Wonder why TV stations couldn’t become as successful & profitable as Google. TV’s have been around for many more years before the web but still none have had so much of success & profits as Google. Why??
    NagB /at/

  2. Ummmm, TV ads have built an industry that is much larger than Google and it has been around for a lot longer, too.