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May 31, 2006
Amazon vs. Pottery Barn
Amazon uses an inversion of the Pottery Barn model when it comes to launching software. Instead, however, of "You break it, you bought it", it works like this, according to Werner Vogels:The traditional model is that you take your software to the wall that separates development and operations, and throw it over and then forget about it. Not at Amazon. You build it, you run it.
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