Boffo coverage of online video over the last few days. Hey, this video thing could eventually become big:
- Given the success of CBS’s March Madness on Demand, more free online TV offerings are on the way (CNNMoney.com)
- Online video viewing has become commonplace (26% watch once a week), and people take action on ads therein (44% of respondents) (OPA)
- YouTube is now showing 30-million videos day: Is the next Napster or the next NBC (BusinessWeek)
As an aside, the most interesting things about the OPA study are a) the relatively high click-thrus on video ads (which will quickly mean you’ll never be able to watch a web site in peace); and b) that the authors excluded adult content. The latter omission will really skew the online video data, no pun intended.