I don’t disagree with marketer Al Ries’ general comments about halo effects around Motorola’s Razr, Apple’s iPod, and Howard Stern’s move to Sirius, but he misses an important issue. Halo effects make much more sense through the rear view mirror than they do looking foward. In other words, it’s easy to say that these companies did the right thing, but had things turned out differently we would be criticizing them all for staking so much in such a narrow area.
Razr, iPod, and Howard Stern: The Halo Effect
By April 23, 2006 · ··