« The Death and Life of Jane Jacobs | Main | News from NAB »
Latest Stories
- Pete Peterson on Subprime, Bailouts, etc.
- Yahoo's Jerry Yang Needs to Get on With Things
- The Mortgage Bankers Association Mortgage Problem
- Graphical Look at Real House Price Declines
- Alan Greenspan vs. His Critics
April 26, 2006
Wal-mart: We Are the Media
I've been arguing for some time that companies underestimate how they are already de facto media companies and broadcasters, whether in real-world locations or via their websites. Firms just can't get their heads around seeing themselves that way.Everyone but Wal-Mart, that is:
In answer to a question from the audience, [Wal-Mart CMO John] Fleming offered a comment about media choices that might be unsettling to ad sellers hoping to get on Wal-Mart's schedule. Said Mr. Fleming: "The most important media channel we have is our store."[via AdAge]
Wal-Mart's channel has a captive audience of 130 million, far bigger even than the 91 million viewers that Nielsen Media Research says watched this year's Super Bowl.
Digg it
Bookmark it
Stumble it
