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April 23, 2006

Financial Journos Discover Online Communities

There's nothing quite like the sound of so many big-footed financial journalists simultaneously and belatedly discovering the MySpace economy at the same time:

• Forbes: TheirSpace.com
• Social networking sites connect tens of millions of cybersurfers. Naturally, marketers want to capitalize on the phenomenon with their own virtual neighborhoods.
• Forbes: The MySpace Economy
  
• Fortune: The Boom is Back
• Net companies are on fire again. Here's the smart way to invest without getting burned
• BusinessWeek: My Virtual Life
  
• A journey into a place in cyberspace where thousands of people have imaginary lives. Some even make a good living. Big advertisers are taking notice
• NY Times: Making Money at MySpace
• For MySpace, Making Friends Was Easy. Big Profit Is Tougher

It's a close call if this isn't the contrarian signal that it seems, so let's call in a referee: Barry "Cover Indicator" Ritholtz. Barry?

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