Fox’s Levinsohn on Seed Media

Here is more from Fox’s Ross Levinsohn at this weeks BofA conference:

“We’re looking for technologies or feature sets that give users tools to
participate in the media rather than just sit back” … He said the media giant could find a middle ground
between traditional push media and user-generated content by providing
the seed of an idea or a topic that online users react to.

Welcome to the rise of seed media.