Ryanair wants to make air travel free. According to this piece in Business 2.0 [obDisclosure, etc.], the company’s CEO is predicting that “more than half” of its passengers will fly free by 2010. (The top half? The bottom half? One wonders.)
Can the company do it? Certainly Ryanair has fees for a lot of extras, from seatback ads to luggage check-in, such that almost 16% of overall sales from sources other than tickets. And the airline is looking at more for-pay in-flight services, including gambling, parking, and cell phones.
If nothing else, it’s a fascinating experiment.