Daytime as the New Primetime

“Everyone was Jason that year.”
— Thomas Pynchon, Vineland (1984)

Lovely Pynchon-esque consultant quote in the current Economist from an article about the current ardor among media companies for all-things-digital:

“Everyone’s got a digital tsar now …”

I’m more fond — albeit in a less ironic sense — of a savvy quote from Michael Wolf of MTV, who points out that almost all of the company’s content will be available online and cross-platform within a few years. As a result, with people in offices able to gain instant access to heretofor evening cable programming, “daytime will become the new primetime”.

I totally agree — and I sniff a burgeoning business in corporate tools for media scanning/blocking.