If it weren’t for ads, where would we be online? Nowhere, according to today’s FT:
Advertising expenditure on the internet will account for almost half of this year’s growth in advertising spending, according to Zenith Optimedia, the media buying group.The increase in UK advertising spending is expected to total £556m, of which £255m will be spent on the internet. This year’s overall advertising expenditure is expected to be £12.2bn against £11.65bn last year.
The internet has become the fastest growing segment in advertising over the past few years. According to Zenith Optimedia, advertising spending on the internet is expected to total £1.1bn this year, compared with £7m in 1997.