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March 26, 2006
Cellphone Kids are Different
Some striking data from an AdAge article on age-related differences in cellphone use for non-voice purposes. Across news, weather, sports, movies, and search, there are huge differences between the 13(!)-17 demographic and everyone else.
Two other eye-opening snippets from the article, First this, demonstrating that obtaining a cellphone is a new rite of child passage:
Just 12% of children aged 8-12 have a wireless phone, but that jumps to nearly half -- 49% -- for ages 13-15, according to a Harris Interactive youth survey last year. By ages 18-21, cellphone penetration (81%) is in line with the average for all adults (80%).And this, showing who's (unsurprisingly) footing the bill:
But there's no denying that the biggest users of premium wireless features -- messaging, game downloads, photo services, sports information, entertainment news -- are young consumers having fun at someone else's expense. Among children aged 13-17 -- the heaviest overall users of such services -- just 18% pay for their cell service...
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