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March 18, 2006
Daytime as the New Primetime
Lovely Pynchon-esque consultant quote in the current Economist from an article about the current ardor among media companies for all-things-digital:"Everyone was Jason that year."
-- Thomas Pynchon, Vineland (1984)
"Everyone's got a digital tsar now ..."I'm more fond -- albeit in a less ironic sense -- of a savvy quote from Michael Wolf of MTV, who points out that almost all of the company's content will be available online and cross-platform within a few years. As a result, with people in offices able to gain instant access to heretofor evening cable programming, "daytime will become the new primetime".
I totally agree -- and I sniff a burgeoning business in corporate tools for media scanning/blocking.
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