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March 10, 2006
When Newspapers Attack!
In reading this new McKinsey piece on how newspapers can fight back against online ad competitors (answer: They can't), I had two reactions:- McKinsey must be looking for new clients in the newspaper business
- Three words: When Newspapers Attack!
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Ha! Nice comment. All this "research" is just an attempt to tell people what they want to hear. Pretty sad.
There's no way to go around how disruptive innovation works and it's the online giants who are gonna end up buying out the newspapers - not the other way around.
I have two posts you may find interesting
a) McKinsey and its role in technology
http://dealarchitect.typepad.com/deal_architect/2006/03/mckinsey_and_te.html
b) MSM and its focus in technology
http://dealarchitect.typepad.com/deal_architect/2006/03/is_the_media_bi.html
Not to be snarky, but given the depth of analysis, if that's what McKinsey offers, management consultants should be in just as much trouble as the Newspapers.