Why Would Maytag Divest an SUV?

Maytag said late last week that its continuing losses had it thinking of divesting its floor-care business, the mainstay of which is the company’s Hoover division which makes vacuum cleaners.

But as Dealscape points out, before doing anything rash Maytag should first check out Hoover’s Flash video for its rocking new Sport Utility Vacuum Cleaner, the Z-700. The video will have men everywhere demanding that henceforth they get to do the rugs and floors.

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