The most interesting thing in the much-discussed New York Magazine article on the economics of blogging wasn’t how much or how little most bloggers make. It was the implications of this:
Cultural winds can drive blogs in and out of favor: When [Dave] Sifry founded Technorati in 2002, many of the bloggers on his top-100-most-linked list were computer geeks, such as journalist Doc Searls and programmer Dave Winer. But as blogging grew to encompass politics and pop culture, Searls dropped to No. 96 and Winer to No. 126.
I’ve said it before and I’ll say it again: Only when the proportional representation of entertainment, technology, culture, politics, and sports in blog “top 100” lists matches that in the broader media economy will we know that blogging has truly become mainstream.
So if you want to watch a realtime blog-o-sphere mainstream-ing indicator, track the die-off of tech blogs from the Technorati top 100. When we’re down to 10 or so, call me. But by my count we’re currently at 31 tech/geek/science blogs in the Technorati 100, so we have a ways to go in the geek fall from grace.