Google’s Free Rider Future

IPcentral muses about the likelihood of Google’s free rider ways extending endlessly into its glorious financial future:

… there has been little reference to what may be the biggest imponderable
concerning Google’s long-term kingdom, power and glory, which is the
degree to which its margins may depend on free riding on investment by
others, and the various ways in which these others will fight back to
share in the loot.