Some — okay, me — would say that Google landing on the cover of both Time and Barron’s this weekend pretty much nails a near-term peak for the twinned social and financial phenomenon that is Google. On the one hand you have Google the investment, which has very likely already seen its most explosive growth; on the other hand you have Google the social phenomenon, and it is only peaking now.
Is there a grand strategy for Google? It seems as if you’re diving into almost everything.
Schmidt: We try very hard to look like we’re out of control. But in fact the company is very measured. And that’s part of our secret.
Page: We don’t generally talk about our strategy … because it’s strategic. I would rather have people think we’re confused than let our competitors know what we’re going to do. That’s an easy trade-off.
Ah, sensei: Larry Page, Strategy Zen-master. When you can snatch the search engine from my equity ….
More broadly, it is useful to put the Google phenomenon in the context of Nielsen/Netratings’ latest search market numbers. According to a release out late last week, total searches across all engines were up 55% year-over-year. According to N/N, Google now has 50% of the search market — up a gobsmackingly remarkable 5.7 points of share since the same time last year.