Google Page Creator ==> Google Tattoo Creator?

Okay, I’m as much of a fan of wacky new Google product launches as the next geek, but Google Page Creator leaves me cold. What am I missing? Visual page design, circa 1996?

The advocates and apologists will dutifully explain that oh-so-clever Google is just launching tools to make it easier for people to create content that it can then index. Okay, but why stop with Google Page Creator if your goal is get people creating trivial personal content for you to index? I have an idea, how about Google Tattoo Creator? I’ve read some really good tattoos that I’d like to have indexed.

[via Om]


  1. Does Google Pages and Google Base working together seem more interesting or totally implausible? (disclaimer: not a rhetorical question, and interested in the answer)

  2. While it’s possible, as constituted it ain’t easy. There is no current programmatic mechanism or API for populating a Google Page Creator site with Google Base data. It would make a certain amount of sense, but it isn’t there.

  3. What’s the purpose? With apps like Flickr, Blogger and Myspace (and eBay and Google Base), who needs to create there own web page?

  4. Philip Pearlman says:

    just me or have majority of recent google offerings been underwhelming…

  5. Repeat after me: “Geocities 2.0” :-)

  6. Paul, I can’t recall the last Google launch you
    actually *liked*. It’s been a while. I’d classify you as more of a Google contrarian.

  7. It feels to me like people are badly missing the point on this product release, but maybe I’m just getting feverish. So curious to see if this explanation resonates with anybody else:
    Google Pages has absolutely nothing to do with the Flickr/Blogger/MySpace crowd. Rather, Google is gearing up to go after the Yellow Pages crowd, the vast number of small local advertisers who collectively spend billions of dollars annually on phone directories.
    Google very badly wants to do pay-per-click and pay-per-call for these businesses. But among the problems in reaching this market is that most local dry cleaners, locksmiths, plumbers, etc. don’t have web sites, and don’t have the budget or inclination to build and maintain web sites. No web site, no pay-per-click.
    Yellow Page companies understand this market deeply, and have large salesforces committed to working with these retailers and helping them design ads, etc. Google Pages is Google’s first attempt to reach out to this group.
    Things to look for in the coming months:
    1) Inclusion of directory-style information (address, phone number, business category) in Google Pages that will feed directly into Google Local search.
    2) Integration between Google Pages and a stripped-down version of Adwords that makes it brainlessly simple to launch and manage a local campaign on a small budget.
    3) Longer term, we’ll see phone/voice integration with Google Pages in some form.

  8. why are people so down on this? the pages it creates appear to be modern, standards-friendly, and clean. there is a decent selection of templates and layouts.
    to jeremy – no, this is not geo 2.0, because google did not spend $3 billion to make this.

  9. Franklin Stubbs says:

    Maybe this is a dumb idea. Maybe it’s a great idea. The point is we don’t know, and Google probably doesn’t know either.
    But maybe that’s part of what makes them smart. Google seems to understand that in order to have a few great successes, you have to endure multiple disappointments and a few outright failures to boot. Brilliant ideas usually don’t come with individual shrink-wrapped packaging. More often they are buried in a box with lots of other ideas, some decent, some bad, most mediocre.
    If Google hits it big with the idea that takes their advertising model to the next level, who’s going to remember all the misses. Willingness to try new stuff and fail intelligently, to accept mediocre results in search of that elusive great result, understanding the power of “we don’t know but why not try,” is what real innovation is all about.

  10. In the future, the following query in Google might return quite a few pages: |
    It returns all indexed pages created with the new Google Page Creator tool. The thing is, your sub-domain – e.g. – will always be your Gmail address. And spammers, as we know, like nothing better than to get a lot of email addresses to send their spam too. Soon, they’ll have another way to harvest those addresses.