It was either the worst kept secret going, or the most obvious tie-up ever, with people tipping a Google/Measuremap tie-up to me so often that when I saw the news just now I thought, “Oh, that.”
As a beta version Measuremap user, I prefer it to Google Analytics for blog traffic. The latter is more feature-rich, for sure, but without being customized to blogs it was too much trouble to use for the sorts of things I monitor on this site, like referrers, traffic, story hits, etc. (Mind you, I still use a basic referrer log analysis tool more than I use either Measuremap or Google Analytics.)
This is, of course, yet another non-search Google acquisition. (As I’ve said a number of times, if you tried to reconstruct Google’s core business from its many small acquisitions, most non-psychics would be flummoxed.) Not that it’s a bad thing, as I’m a huge fan of analytics — the more the better, so good for Google to fill out a hole in its ever-growing line of free services.
So, is this bad news for anyone? Sure, anyone with non-free analytics products in the low- and mid-end, like Webtrends, should be worried. Google is steadily encroaching on their turf, no business model in sight, and you can definitely see full commodification looming.