The PriceGrabber story, Part II

Niall Kennedy continues his fascinating backgrounder on the evolution and growth of PriceGrabber, the VC-less shopping comparison engine that was acquired last year for a half-billion dollars.

My favorite quote:

PriceGrabber’s early days
turned well-funded goofs into bootstrapped capital, allowing the
founders to retain more control over the business and build a long-term
business.

Great stuff.

[via Om]