BzzAgent Gets More Money

I haven’t seen this elsewhere, but the controversial online marketing firm BzzAgent recently announced a $13.75mm (!) first institutional venture funding round:

BzzAgent, Inc., the industry’s fastest growing word-of-mouth marketing and media firm, today announced it has closed $13.75 million in Series B funding. The round, which is the company’s first institutional funding, was co-led by General Catalyst Partners and IDG Ventures Boston. BzzAgent will use the funding to expand its market position and organizational infrastructure. As part of the funding, John Simon from General Catalyst Partners and Jeffrey Bussgang from IDG Ventures will join the company’s board of directors.

In scanning the release I was entertained to see a slight change in the company’s self- description. These days it says it “….enables companies to organize and manage honest, real-world conversations between everyday consumers”. Way back in 2004 it said its  “….network of volunteer brand evangelists shares their honest opinions about products and services with other consumers”. Granted, it’s nuance, but it’s an interesting change.