From a Hollywood Reporter article today, here is some interesting data on the number of EA games per year that included product placement advertisements:
- 2002: 2
- 2005: 11
- 2006: 13
And one more factoid from the same Hollywood Reporter article today:
…in “L.A. Rush,” the driving game released last month for PlayStation 2, Xbox, and PC, Midway signed on 40 partners, “although, with 337 miles of drivable roads, we could have done 400,” says Allison. He wouldn’t reveal what the deals netted Midway, but disclosed that, in general, “we take as little as $20,000 for a limited placement on up to close to $1 million.”
That is remarkable stuff. At the low end of pricing, if the company had gone ahead and sold ads on four out of five highway miles, this would have netted Midway $6.4mm — and at the mid point of an average 500k per ad it would have netted the company a smooth $160mm.
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