Carts & Kiosks and White Space in Technology

Say what you will, but mall carts and kiosks are a clever idea — using interstitial retail white space to flog products and services — and it has turned into a $10-billion business. Granted, in one mall here in La Jolla you literally feel accosted, like there is no safe in-mall place to walk or look without someone going into full flog mode, but there’s no denying success.

What can technology companies learn from this? There is oodles of unused and useful advertising and merchandising space on desktops, and in packaged and hosted software. While I am not wishing for it — heck, I still close my eyes on principle during pre-movie ads — I am sure that there are billion-dollar markets waiting for people who can exploit interstitial white space in technology products to move merchandise.

Ooooh, I can’t believe I’m saying this.


  1. Ads in the black bars on the sides of an HDTV showing SD content! Yeah baby! I want 5%!

  2. Now there you go Charlie!
    Now, if only someone can explain to me why HD content on Time-Warner here in San Diego just moved from one channel above its non-HD counterpart (i.e., NBC 7 in HD was 7-1)m which made total sense, to crazy channels, like 92-344, I’ll be a happy HD man.

  3. I have a good friend who was going to go after the white space of semi-trucks. He didn’t, and I have never figured out why no one did this. Still today, 8 out of 10 trucks I pass on the road are white on both sides.