Say what you will, but mall carts and kiosks are a clever idea — using interstitial retail white space to flog products and services — and it has turned into a $10-billion business. Granted, in one mall here in La Jolla you literally feel accosted, like there is no safe in-mall place to walk or look without someone going into full flog mode, but there’s no denying success.
What can technology companies learn from this? There is oodles of unused and useful advertising and merchandising space on desktops, and in packaged and hosted software. While I am not wishing for it — heck, I still close my eyes on principle during pre-movie ads — I am sure that there are billion-dollar markets waiting for people who can exploit interstitial white space in technology products to move merchandise.
Ooooh, I can’t believe I’m saying this.