Whooo, We Have a Domain on That Internet Thing!
There is a practically-minded post on Domain Name Wire about the remarkable complacency at many companies (Apple, in this case) with respect to registering domain names for upcoming products. Too many companies, as the piece points out, assume someone somewhere in the company does "that sort of thing"; too many companies have never gotten past the low-rent frisson from simply having registered a core domain for their company. Whooo, we have a domain on that Internet thing!Folks, the days when the only domain name your company owned was www.mycompany.com are long gone. And a hint: It isn't your corporate counsel who should be out front on this stuff either.