VCs, Serial Entrepreneurs, and the Triumph of Boilerplate Thinking

I was reading an article this morning on the venture industry in Electronic Business magazine and I was, in two words, put off. Why are people still writing dated, proto-cyclical yap-yap about how venture folks are back to basics, that they are funding companies with longevity, interested in serial entrepreneurs, not newbies, etc. etc.

Yes, I understand that the preceding is what people in the venture business want to think that they are doing, but there is the stubborn reality of what they actually can do in the real world, where serial entrepreneurs are more scarce than VCs think, and where the economics of business creation are transformed?